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Received:March 10, 2017 Revised:March 27, 2017
Received:March 10, 2017 Revised:March 27, 2017
中文摘要: 梳理了客户流失和客户流失管理的定义,客户流失问题的研究内容、应用场景,客户流失预测算法及特征选择方法,模型评估的常用技术与度量等方面的研究现状,指出当前研究的不足,并提出未来的研究方向.
Abstract:This paper summarizes the literature about the following aspects: the definitions of customer churn and customer churn management; research contents and application scenarios of customer churn issues; customer churn prediction algorithms and feature extraction methods; the evaluation technologies and measurements. In the end, we point out the shortcomings of the current research and put forward some future research directions.
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张珠香,骆念蓓.客户流失管理研究现状及展望.计算机系统应用,2017,26(12):9-17
ZHANG Zhu-Xiang,LUO Nian-Bei.Current Situation and Prospect of Customer Churn Management.COMPUTER SYSTEMS APPLICATIONS,2017,26(12):9-17
张珠香,骆念蓓.客户流失管理研究现状及展望.计算机系统应用,2017,26(12):9-17
ZHANG Zhu-Xiang,LUO Nian-Bei.Current Situation and Prospect of Customer Churn Management.COMPUTER SYSTEMS APPLICATIONS,2017,26(12):9-17