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计算机系统应用英文版:2016,25(6):260-264
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网络用户浏览行为的分析
(1.中国石油大学(华东)网络及教育技术中心, 青岛 266500;2.山东省青岛市黄岛区建筑工程质量监督站, 青岛 266500)
Internet Users' Browsing Behaviors Analysis
(1.Network Information Center, China University of Petroleum (East China), Qingdao 266500, China;2.Construction Quality Supervision Station, Huangdao District, Qingdao 266500, China)
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Received:October 16, 2015    Revised:November 11, 2015
中文摘要: 近年来,Web使用挖掘成为数据挖掘领域中一个新的研究热点,Web使用挖掘是从记录了大量网络用户行为信息的Web日志中发现用户访问行为特征和潜在规律.本文结合某高校主页的真实运行数据,通过Web使用挖掘对于网站的运行日志文件进行全面的挖掘分析,分析用户对信息内容的兴趣度,并通过用户对网页的访问数据推算出各个页面受众的兴趣度高低,借此改良网站的内容和布局.
Abstract:In recent years, web usage mining has become a new hotspot in the field of data mining. From the web logs which record information of a large number of network user's behavior, web usage mining discovers the characteristics and potential user access law. This paper uses many real running dates of college homepage. Aiming at running log files, we carry out a comprehensive analysis by using the web mining. Analyzing the interest measure of user to the information content. By using the user access to the page, the system can calculate the user data level of interest on each page, and thereby improving the content and layout of the site.
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张亮,赵娜.网络用户浏览行为的分析.计算机系统应用,2016,25(6):260-264
ZHANG Liang,ZHAO Na.Internet Users' Browsing Behaviors Analysis.COMPUTER SYSTEMS APPLICATIONS,2016,25(6):260-264