Evolutionary Game and Dynamic Simulation of Trust in Mobile Commerce
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    Abstract:

    Customer’s trust is one of the critical success factors of mobile commerce. Its formation and development is a dynamic evolutionary process. Using evolutionary game theory to study the evolution of customer trust equilibrium, and simulation application Netlogo. Studies have shown that to establish the confidence of potential users, m-merchants should take the initiative to issue a credible signal; For old users, should be committed to enhance customer satisfaction; regulatory mechanisms should adjust its policy with the development of m-commerce in the strict management create appropriate and comfortable environment for development, compensation to customers and punishment to dishonesty m-merchants should be larger at an early stage, with the regulatory authorities to improve the probability of its discovery merchants acts of dishonesty, the amount can be gradually reduced.

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郭零兵,罗新星,朱名勋.移动商务信任的演化博弈及动态仿真.计算机系统应用,2013,22(7):1-6

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History
  • Received:December 20,2012
  • Revised:January 31,2013
  • Adopted:
  • Online: July 25,2013
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