Customer value prediction is mainly about forecasting the customers' consumption will. It aims at undertaking personalized marketing to those real loyal users. The Service Provide can enhance the overall business volume by promptly and accurately analyzing the customers' consumption will and providing personalized service with the method of Customer Value Prediction. This paper carries on the empirical research to validate applicability of the BG/NBD model in personalized marketing of mobile reading customers, based on the model theory and combined with mobile reading users' data.