Targeted Customer Marketing and Maintenance System for Retail Industry
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    Abstract:

    According to the characteristics of the retail industry and the requirement of the domestic retailers group company, we propose and implement a solution of targeted customer marketing and maintenance system for retail industry based on data mart. It has been proved that this is a good solution. The pluggable software development framework based on business components proposed in the paper has been widely used in other software projects. It cannot only economize on a lot of manpower and material resources, but also accelerate the pace of software development.

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祝衍军,柯钢,李建新,杨怀德.面向零售业的精准营销与维系系统.计算机系统应用,2013,22(2):30-33

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History
  • Received:July 17,2012
  • Revised:September 10,2012
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