Classification Algorithm and Its Application in Telecom Customer Retention
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    Abstract:

    Due to an increasingly competitive telecommunications market, in order to keep customers, to prevent the loss of customers, enhance the competitiveness of enterprises, this paper uses DBSCAN algorithm to the loss of customers data types, analysis of customer loss, combined with the decision tree ID3algorithm in customer churn prediction, experimental results show that, two kinds of algorithm combined, makes the customer churn prediction accuracy obtained improved.

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左国才,周荣华,符开耀.分类算法及其在电信客户保持的应用.计算机系统应用,2012,21(10):152-154,203

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  • Received:March 20,2012
  • Revised:May 01,2012
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