An A2P architecture centered on venue agent was proposed. It consisted of server, management terminal, venue agent and player terminal. The network nodes were organized into several groups by venue agents. The algorithms of both grouping and downloading were proposed to reduce the complexity of system management, at the same time, it improved the speed of spreading files. The function of scheduling task was managed by template, and released in B/S mode which can increase their flexibility. Based on the architecture, the multimedia information display system was designed and achieved good results.