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计算机系统应用英文版:2011,20(3):218-221

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移动广告系统中广告排期的设计与实现

刘晨^1,2, 沈奇威^1,2

(1.北京邮电大学网络与交换技术国家重点实验室，北京 100876;2.东信北邮信息技术有限公司，北京100191)

Design and Implementation of the Advertisement Scheduling in Mobile Advertising System

LIU Chen^1,2, SHEN Qi-Wei^1,2

(1.State Key Lab of Networking and Switching Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China;2.EBUPT Information Technology Co. Ltd., Beijing 100191, China)

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本文已被：浏览 2071次下载 4651次
Received:July 12, 2010 Revised:August 15, 2010

中文摘要: 移动广告作为一种新兴的广告形式，它以移动通信网作为承载，利用移动终端为主要传播平台，通过个性化和定向的互动信息达到广告营销的目的。广告排期是移动广告系统的核心功能，它包括广告资源的组织、分配、调整，以及最终一个完整的广告排期生成。首先介绍了移动广告的发展状况和特点，然后着重论述了广告排期的设计与实现思路。

中文关键词: 移动广告广告排期时间轴广告位资源

Abstract:As a new advertising form, mobile advertising is based on the mobile communication network. It takes advantage of mobile terminals, makes use of personalized, oriented and interactive information to carry out advertising. Advertisement scheduling is the core function of a mobile advertising system, which includes organization, allocation and adjustment of the advertising space, and finally generating a complete view. This paper firstly introduces the development and characteristics of the mobile advertising, and then to give emphasis on the design and implementation of advertisement scheduling.

keywords: mobile advertising advertisement scheduling timeline advertising space resource

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基金项目:国家杰出青年科学基金(60525110);国家973 计划(2007CB307100,2007CB307103);国家自然科学基金(60902051);中央高校基本科研业务费专项资金(BUPT2009RC0505);电子信息产业发展基金项目

Author Name	Affiliation
LIU Chen	State Key Lab of Networking and Switching Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China EBUPT Information Technology Co. Ltd., Beijing 100191, China
SHEN Qi-Wei	State Key Lab of Networking and Switching Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China EBUPT Information Technology Co. Ltd., Beijing 100191, China

Author Name	Affiliation
LIU Chen	State Key Lab of Networking and Switching Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China EBUPT Information Technology Co. Ltd., Beijing 100191, China
SHEN Qi-Wei	State Key Lab of Networking and Switching Technology, Beijing University of Posts and Telecommunications, Beijing 100876, China EBUPT Information Technology Co. Ltd., Beijing 100191, China

引用文本：
刘晨,沈奇威.移动广告系统中广告排期的设计与实现.计算机系统应用,2011,20(3):218-221
LIU Chen,SHEN Qi-Wei.Design and Implementation of the Advertisement Scheduling in Mobile Advertising System.COMPUTER SYSTEMS APPLICATIONS,2011,20(3):218-221